The Brentford Project
Ballymore
Quarterly buyer update film, Episode 1 of 8
Case study
Ballymore | The Capston, Embassy Gardens
Quarterly buyer update film | Q1 2026
Overview
Over & Above was retained by Ballymore to document the construction of The Capston at Embassy Gardens, London, from groundwork to completion. The contract covers eight quarterly films over two years.
The audience is global off-plan buyers and investors who have committed to a building they cannot yet visit. Each film runs approximately three minutes. Frequency is quarterly. The duration of commitment is two years, eight episodes.
The brief.
Ballymore's existing stakeholder communications relied on ground-level photography. For off-plan buyers, photographs of foundations and hoardings do not build confidence. The brief was to produce a quarterly three-minute film, starting at groundwork stage, that gave buyers genuine visibility on progress and a concrete sense of what their investment would become.
What we did.
Embassy Gardens is one of the most restricted airspace corridors in London. Every shoot requires coordinated clearance from four separate authorities: NATS (National Air Traffic Services), Battersea Heliport, the Metropolitan Police, and the American Embassy. The site sits directly adjacent to US diplomatic premises. Over & Above manages that clearance process in full, every quarter, for the duration of the contract.
The build was at groundwork stage. Architecture was not the asset. We built the film around two pillars.
First: on-camera interviews with Ballymore's site managers and engineers. Buyers seeing the people responsible for their investment, explaining what has been completed and what comes next, builds trust that no render achieves.
Second: CGI integration. We composited Ballymore's architectural renders into live 4K aerial footage so buyers could locate their specific unit within the London skyline before the first floor had been poured.
We also established a GPS-locked flight path at the outset. The drone returns to the exact same coordinates each quarter, producing a frame-accurate record that compounds into a seamless time-lapse by the time the building completes. That archive grows more valuable with every episode.
Ballymore came to Over & Above through Blood Orange Film. They engage us as a creative partner. We determine the approach. They approve the outcome. The contract runs for eight episodes across two years.
Deliverables.
- Quarterly buyer update film (approx. 3 minutes, 4K)
- Aerial drone footage, four-authority restricted airspace clearance
- On-camera interviews with Ballymore site management and engineering team
- Animated CGI integration composited into live 4K aerial footage
- GPS-locked flight path protocol for frame-accurate continuity across all eight episodes
Result.
The first episode received strong positive feedback from Ballymore and their buyer base. This is Episode 1 of eight. The full value of the archive, and the time-lapse it will produce, compounds at every subsequent shoot.
Discuss a development.
A 20-minute call covers the development, the audiences, the cadence, and the cut. We send a written proposal within five working days.