The Capston, Embassy Gardens
Ballymore
Quarterly buyer update film, Episode 1 of 8
Case study
Ballymore | The Brentford Project
Quarterly buyer update film | Q1 2026
Overview
The Brentford Project is the second retained Ballymore programme produced by Over & Above. Eight quarterly buyer update films across two years, mirroring the structure used for The Capston at Embassy Gardens.
The development sits on the Brentford waterside in West London, near the Grand Union Canal junction with the Thames. The audience is the global off-plan buyer base who have committed to the scheme. Each film runs approximately three minutes. Frequency is quarterly. The duration of commitment is two years, eight episodes.
The brief.
Ballymore's existing buyer communications across the Brentford scheme relied on quarterly written updates and ground-level photography. The brief was to extend the operational model proven on The Capston at Embassy Gardens to the West London development. Same structure. Same cadence. Same retained programme. Same crew and production discipline.
The Brentford scheme is at mid-structure stage in Q1 2026, with three tower cranes active across the corridor and the first residential cores rising above the podium. Episode 1 was scheduled to capture the development at the point where the building was visibly emerging above the surrounding context.
What we did.
The Brentford site sits inside a complicated airspace envelope. The Heathrow western approach corridor runs to the south of the site. The Great Western Mainline crosses the eastern boundary. The site is also close enough to the operational airfield at Northolt to require coordinated airspace clearance for any flight above the building line.
Over & Above coordinated NATS Non-Standard Flight Permission for every shoot. The flight envelope was agreed in advance with the local airspace authority and held within tolerances that respected both the Heathrow approach and the local Network Rail operational corridor. The aerial flight path was locked at the survey flight before Episode 1 and is held to the same coordinates for every subsequent quarter.
Episode 1 was structured around two on-camera voices: the site manager covering the past quarter's structural works, and the sales lead covering the buyer-facing programme position. Both filmed on site, in hi-vis, with the active build framed behind. The ground-level cinematography covered the structural floor pours, the formwork on the active cores, and a setting-out station at the southern edge of the site.
The CGI overlay was composited from Ballymore's architectural renders into the live aerial footage of the corridor. Buyers can see, in one frame, the current state of the structural frame and the finished building that will sit above it, oriented to the Brentford waterside and the canal junction beyond.
As with The Capston, this is Episode 1 of an eight-episode retained programme. The contract runs to 2028. The aerial flight path, the on-camera framing, the CGI pipeline and the editorial structure are now established. Each subsequent quarter will run to the same protocol.
Deliverables.
- Quarterly buyer update film (approx. 3 minutes, 4K)
- Aerial drone footage with NATS Non-Standard Flight Permission for the West London airspace envelope
- On-camera interviews with site management and sales lead
- Animated CGI integration composited into live 4K aerial footage
- GPS-locked flight path protocol for frame-accurate continuity across all eight episodes
- Cut-downs for the buyer email, the sales suite, the investor pack and the board deck
Result.
Episode 1 was delivered to Ballymore's customer liaison team in April 2026 and distributed to the Brentford buyer base in the Q1 2026 quarterly buyer email. The full value of the programme, and the time-lapse archive that the eight episodes will produce on completion, compounds at every subsequent shoot.
Discuss a development.
A 20-minute call covers the development, the audiences, the cadence, and the cut. We send a written proposal within five working days.